Wednesday, February 25, 2009

Art is Fun ?!?!

Who knew ? Art is fun ?!? Believe it or not, that was the number one comment we received from clients who attended our 2nd annual GA SPCA Fundraiser this past Saturday - if you missed it - then all I can say is....you better go ahead and rsvp for next year, because this event is getting some wind under it's wings !

I had no idea what one little comment would mean to me. "We didn't realize Art was this fun!" was the comment and it was uttered by multiple clients attending the event. Mission accomplished ! While the purpose of the event was to raise money and awareness for the GA SPCA, the real reward was seeing people get turned on by art for the first time. After much thought, I came to the realization that so many people who don't consider themselves "appreciators of art" probably just haven't had the right exposure. So often galleries feel intimidating and stuffy, and that can turn almost anyone off. This Saturday, over 100 people attended our Silent Auction and Art Exhibit. As I walked around, closing out the bids, I watched as clients hovered over their selection, securing it so that no one else could bid. Once the red dot went on the sheet, there were high-fives and screams of excitement as people "won" their prize, after heated and competitive bidding. I can promise you - I've never seen people so excited to buy art. Perhaps it had to do with the incredible deals to be had (our very generous artists put some unbelievable work up), or perhaps the crowd, the wine or the combination of it all. All I know is, I couldn't sleep that night for thinking about proud new owners going home with their well deserved art - and hanging it on their wall - as they high five themselves. Kudos to all who attended and supported us !

I recently read a WSJ article about "interesting entrepreneurs", and one very cool lady, Mary Boone, who is an art dealer in NY, had this to say: "Remember {sic}, especially in this economy, Art can be restorative. Art gives our eyes and mind a chance to rest, to muse, to think." I loved this thought, and I love that there are now a few new minds open to the restorative properties of Art.

Cheers,

V

Wednesday, February 11, 2009

How I Pick My Wines...(Often Asked!)

Probably the #1 question I hear at the gallery is "how do you choose your wines?". While it would be fun to reply that I pick them from a catalog blindfolded, it is my sincere pleasure to report that I take this function extremely seriously and I do in fact, have a criteria for selecting wines for our weekly tastings, as well as, for general availability.
First and foremost, I gotta like it. I believe that in order to be a successful saleperson, you must like what your selling, or it's an uphill battle. Lucky for my clients, I like alot of wines.
So I taste, and as I taste, I remind my purveyors to withhold the pricing until I ask for it. I prefer to assess the wine without clouding my judgement with price considerations. I feel like the adage - "Great Wine for the Money" is soooo overused, and shouldn't it just be a great wine ?!?!
When tasting, I take an inordinant amount of time smelling the wine; probably to an annoying degree, however, it's important to me - because I smell better than I taste. (Everyone's different...) I like to smell the wine with short little sniffs then one long one. The short sniffs give me the aromas, the long sniff tells me the alcohol content and structure. If the wine has interesting and abundant aromas - I like it. If the alcohol is in check (not too hot), I like it. If I notice there are undercurrent aromas that I can't quite pinpoint, then I detect nice structure, and I like it.
Once I taste the wine, I want a little air to mix with the wine in my mouth, so I slurp. Yes, it sounds disgusting, and funny and pretentious but it's fun. Plus, I get a better idea of the mouthfeel and the structure when I slurp. I like it when a wine fills my palate, and when the flavors show themselves without any puckering or burning.
Once "I Like It", I then want to hear the price. Price is relative. A $40 Cab, should be compared to other $40 cabs - not to a $20 Cab. My criteria for price is simple...Don't Shock Me. If you tell me it's a $40 cab, then it darned well better taste like I just spent $40 and I'm thrilled. I believe the wine should taste as good as it cost - and it's a total bonus when it's tastes better, or way better, than it costs. LOVE that. And I try to buy those, whenever I can !
Additional criteria -
1. I'm a sucker for a good story. I love to hear the journey the grape took to the bottle, and about the crazy, inspired people who helped it get there.
2. Food Friendliness is uber important. I want the wine to be a dead ringer for a Chipotle rubbed Pork Tenderloin or Lobster Salad. Makes my job easier.
3. Is it sippable ? As important as food friendliness, is people friendliness. Can you just pop it open, pour it up - share it and love it without too much pontification ? Perfect !

Noticably Missing from my criteria.... RATINGS. ENDORSEMENTS. COOL LABELS.

Cheers,

v